Above
the Fold

Detect is a rare company in the Indian startup ecosystem - a deep-tech startup aiming to maximize industrial efficiency and productivity. IIT Madras alumni Daniel Raj David, Harikrishnan A.S, Tarun Mishra and Karthik Rajesekaran co-founded Detect in 2016. In just 5 years, the startup has become a leading Industrial AI company.

Things spiraling out of control every once in a while is an inevitable bump in the road to building a startup. That doesn’t mean you have to lose your business or mind to that chaos. Brew’s co-founder Archisman Das says that it is, in fact, wise to expect some amount of chaos. That way, it won’t run rampant - you can catch it in time and work to detangle the knots.

No matter what you’re building, finding product-market fit is an important part of your startup journey.

The pandemic has brought to fore the unquestionable interrelation between work and life, and has shown that most of the current talent care infrastructure is broken. In the aftermath, employee quit rates have gone through the roof.

Coming up with an exciting startup idea is difficult; and when such an idea hits you, it’s possible to be biased and overestimate its potential. At that point, it is better to gather yourself and think things through. Is your idea really worth the effort it will take to bring it to life?

Even if you don’t understand cybersecurity, you need to read this. Twenty years ago, you wouldn’t need to be worried about a cyber threat more than the spam email asking for money or making you click on wrong links.

In 2021, homegrown D2C startups like MamaEarth, WakeFit, MyGlamm, Licious, and many more have achieved the unicorn status with a company valuation of over 100 crore. After only six months in operation since November 2021, Mensa Brands placed itself among one of the fastest Indian startups to become a unicorn. Clearly, this disruptive space is on fire and increasingly so, as more D2C startups are entering the market.