Rigi an Accel Atoms cohort company, raises $10 million in Series A

June 16, 2022

Celebrating the journey of the Rigi App so far!

We’re delighted to congratulate Rigi for successfully raising $10M in the Series A funding round. This round was co-led by Accel, Sequoia Capital India & Stellaris Venture Partners, and notable angel investors like Nitish Mittersain (CEO, Nazara), Apaksh Gupta (CEO, OneImpression), and Anupam Mittal (Founder, Shaadi.com), to name a few.

The Dream

Co-founders Swapnil Saurav and Ananya Singhal founded Rigi in October 2021 with a common vision - to enable established and aspiring creators to pursue their passion & make a substantial living out of it. They aim to execute this by becoming a go-to logistics partner for influencers, meaning that the app will do all the heavy lifting while allowing the creators the freedom and space to channel their creative energies & focus on content creation. The platform helps independent creators grow, manage and monetize their communities in the best possible way. 

On Rigi, creators and influencers can do it all efficiently by eliminating the hassle of trying to monetize their fanbase across multiple platforms, be it WhatsApp, Telegram, or Instagram. Here, everything happens under one roof. Moreover, through this application, influencers can also launch both free & paid communities, create and sell courses, conduct paid webinars, have their subscription reminders, promotions, and retargeting sorted. 

Rigi today

Creators gradually shifting from platforms to their standalone businesses is going to be one of the most prominent trends in the consumer-tech sector over the next decade. Taking that into account, the timing of the Rigi App launch couldn’t have been more perfect. Spread across India, their user base primarily includes creators within the age bracket of 18-24. 

On account of their zeal and rigor, it took Rigi only 5 months to cross the 100,000-user benchmark and achieve more than 50K app downloads. In the next 12 months, the company aims to magnify this number by more than ten times. Their latest mission is to put the Series A fund into building a formidable team & developing a world-class product that can be scaled further, across millions of creators. 

Accel Atoms and the Rigi Story

“Our main purpose behind joining Accel Atoms Cohort was to find someone who would relate to what we’re trying to do in the creator economy space. Our journey here did absolute justice to that!”

Rigi had rewarding sessions with Accel mentors who come with a nuanced understanding of the creator economy & the Consumer Tech landscape. Commenting on their achievement, Swapnil Saurav, Co-founder & CEO, of Rigi said,

“You get access to some of the top mentors across the industry during the Cohort. However, one of the best parts about the program is that founders have the freedom to choose their mentors as per their playing field. For us, it was consumer-tech. So, you can be privy to the existing and emerging trends and other insider insight about your target market.” 

Besides getting the required capital to get their idea off the ground, according to Swapnil, Accel Atoms helped Rigi on a couple of grounds. He added, “We always believed that exchanging experiences with peer startups can add much value to our journey as a team. At Accel Atoms, you get that space of sharing and brainstorming with 15 other startups, which otherwise is difficult to imagine. The 100-day ride with the cohort itself has also helped us immensely, in terms of garnering & harnessing ideas & solving business issues.”

Rigi has already helped many of its members to double and triple their earnings. With the additional capital of $10M, Rigi will amplify and explore further options in terms of what more it can bring to its community. 

We applaud Team Rigi for the grit they've shown to reach this milestone. Thank you for letting us be a part of your story and we are thrilled to see what lies ahead for you. 

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