An ecosystem-based B2B marketplace, Fishlog brings together fishermen, fish farmers, cold storage processing, logistics services, and SME buyers on a singular platform to exchange value. Since this segment experiences price volatility, demand-supply mismatch, and quality issues, FishLog aims to solve this conundrum with digital solutions, business services (upstream and downstream) to help with consolidation and distribution activities, and lastly an ecosystem where partners can rely on one another. The vision is to build efficient processes, enable fair-trade transactions and promote sustainable distribution through technology.