The D2C ecosystem has truly found its feet in India. There are now a lot of great brands making niche, high quality products for targeted audiences. The e-commerce wave has given them a channel of distribution that they own. But as the market matures, there are other needs for young D2C startups. They need marketing, sales, and brand talent, things which they can’t easily get access to in order to grow as fast as they want to.
Ananth Narayanan is the founder of Mensa Brands, which aims to solve this problem for the new D2C economy. Mensa is a house of brands which invests in digital-first, D2C brands, and scales them globally.
Previously, Ananth was CEO of Myntra, which was acquired by Flipkart, and co-founder and CEO of Medlife, which was acquired by Pharmeasy.